Senator Zwicker Passes Bill to Officially Recognize “Central Jersey” as Tourism Region

Jun 12, 2023

Senator Zwicker Passes Bill to Officially Recognize “Central Jersey” as Tourism Region

The legislation would designate Central Jersey as a tourism region, allocate federal funds to promotion of agritourism.

Hillsborough, NJ – Today, the Senate passed legislation by Senator Andrew Zwicker (D-Princeton) to officially recognize Central Jersey as a tourism region. The bill, which has an identical version in the General Assembly, aims to reinvest in areas and communities severely affected by the economic fallout of the Covid-19 pandemic.

“Central Jersey is finally on the map,” said Senator Andrew Zwicker (D-South Brunswick). “All kidding aside, we are long overdue in designating Central Jersey as the hub of tourism and agriculture that it is. This legislation would promote travel and funding to our communities, and in particular to our small businesses such as breweries.

“This legislation serves more than just Central Jersey,” he continued. “It would require 10% of state tourism spending be used to promote agritourism across New Jersey, and it would require available grants to be distributed to regions that saw the greatest losses in the wake of the pandemic.”

“From agriculture festivals and farm tours, to local breweries and farm-to-table restaurants, Central Jersey offers some of the best experiences to those traveling and vacationing in New Jersey. This is how we take advantage of our well-deserved Garden State nickname.”

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